Business operations

Barloworld Equipment

Operating divisions Brands Value proposition Key products  
Barloworld Equipment has partnered with Caterpillar for 84 years and is currently the Cat dealer in 11 southern African countries and in Iberia, Siberia and the Russian Far East. The Equipment division also represents MAK and Perkins engines, Atlas Copco rotary blasthole drills and Metso mobile crushing and screening equipment for mining and construction.

See page 20

> Barloworld Equipment provides customers with customised integrated earthmoving and power systems solutions comprising new, used and rental options. Our comprehensive equipment management capability is supported by world-class technical training and facilities
> Caterpillar: earthmoving equipment, engines and power systems
> MAK: Marine propulsion and auxiliary diesel engines up to 16 000 kW
> Perkins: diesel and gas engines in the 4-2000 kW market
> Atlas Copco: rotary blasthole drills
> Metso: mobile crushing and screening plants for construction and mining

Barloworld Automotive Barloworld Logistics

Operating divisions Brands Value proposition Key products  
The Automotive and Logistics division comprises the group’s motor vehicle usage business – Barloworld Automotive and the group’s Logistics services and supply chain management business – Barloworld Logistics.

See page 36

> Barloworld Automotive provides customers with a range of integrated motor vehicle usage solutions to meet their specific requirements
> Barloworld Logistics provides smart supply chain solutions through strategic partnerships with leading clients and key suppliers
> Short-term vehicle rental under the Avis brand
> Franchised motor-vehicle retailing, representing leading brands including: Audi, BMW, Ford, General Motors, Mercedes-Benz, Toyota and Volkswagen
> Vehicle leasing and other fleet management products under the Avis brand
> Integrated supply chain solutions including: warehousing and distribution, dedicated transport services, transportation management services, freight forwarding, and supply chain software

Barloworld Handling

Operating divisions Brands Value proposition Key products  
Barloworld Handling is the dealer for Hyster lift trucks and warehouse/handling equipment in the south-eastern USA, UK, Netherlands, Belgium and southern Africa. Barloworld Handling also represents Massey Ferguson and Challenger (AGCO) and CLAAS agricultural products in southern Africa and Siberia, as well as SEM, one of China’s leading wheel loader brands, in southern Africa and Siberia.

See page 46

> Barloworld Handling is the world’s largest independent Hyster lift truck dealer by leveraging the strength of the brand with customised materials handling and warehousing solutions in the manufacturing and distribution industries
> The Agriculture business offers solutions for all farmers from low-cost tractors to leading technology equipment aimed at improving productivity and yields at lower operating costs
> The SEM dealership fills a gap in the market for cost-effective wheel loaders that are easy to operate and maintain, backed by Barloworld’s world-class support structure
> Hyster: lift trucks and warehousing equipment
> Massey Ferguson and Challenger: tractors, combines, balers, planters and self-propelled sprayers
> CLAAS: tractors, combines, self-propelled forage harvesters and balers
> SEM: wheel loaders